Customer success - Bristol-Myers Squibb deployment

"Kaizen allows us to use just one tool with all the information, covering the needs of the analytic departments and sales force." Eduardo Mateo BMS Analyst What was the problem that BMS wanted to fix? All pharmaceutical companies have all the information necessary for analyzing and making decisions, but normally,…

Customer success - Zambon field force territory alignment

""With Kaizen for Pharma we achieved homogeneous distribution of the territories in a geographically coherent way, with no allocation errors quickly and efficiently.”." Víctor Fernández Zambon BI Manager What was the problem that Zambon wanted to fix? Make the change from bricks to sanibricks in the different sales force lines…

Caso de éxito Zambon - Alineación territorial de la red de ventas

"Con Kaizen for Pharma, logramos realizar una distribución homogénea de territorios, coherente geográficamente y sin errores de asignación de una forma rápida y eficaz." Víctor Fernández Zambon BI Manager ¿Cuál era el problema que Zambon quería resolver? Realizar el cambio a sanibricks de las diferentes redes de venta de la…

Caso de éxito Bristol-Myers Squibb - Kaizen for Pharma en Central y en la Fuerza de Ventas

"Kaizen nos permite tener en una sola herramienta toda la información, cubriendo las necesidades de los departamentos analíticos y la fuerza de ventas." Eduardo Mateo BMS Analyst ¿Cuál era el problema que BMS quería resolver? Todas las empresas farmacéuticas tenemos toda la información necesaria para analizar y tomar decisiones, pero…

New features for Kaizen Insight for iPad (v.2.5.2)

Good news for all Kaizen for Pharma users. We have just released brand new features to help you get the most of Kaizen Insight for iPad. TreeMap KPI selector: one of the most asked features in Kaizen Insight. Now you can select the scope of the treemap and the color…

Benefits of Artificial Intelligence for Pharma Commercial Excellence

Using Artificial Intelligence (AI) in Pharma Commercial Excellence to increase field teams performance. Working with raw data is cumbersome, visualizations paint the picture and help understand what is going on... But, with so many data sources such as IMS, Hospital sales, pharmacy sales, CRM, marketing investment... the number of KPIs…

Takeda Best Practice- A new methodology to face sales force effectiveness

Changes in legislation are pushing companies to new paradigms and ways of confronting the effectiveness of their sales forces. Involving the whole company and taking advantage of the possibilities that technology can offer, are the challenges that all pharmaceutical companies must face in the immediate future. The pharmaceutical industry as…

How to improve your sales force ROI with your CRM data

Challenges All pharmaceutical companies have the information needed to make fact-based decisions, yet this information is isolated and fragmented across different departments. Traditionally, this information has been integrated using data warehouses systems. However, the emergence of new cloud based CRMs and multi-channel data sources; render a complex integration with older…

Kaizen @ eyeforpharma Barcelona 2015

Kaizen for Pharma will be attending eyeforpharma from March 24th-26th as gold sponsor. Don’t miss the chance to see next generation Pharma Analytics in action. We are launching the new release of our flagship pharma analytics platform Kaizen for Pharma, come & visit us at booth 24 for a…

Comparing Qlikview and Kaizen for Pharma

One of the most frequent questions we receive through our website and in face-to-face meetings are: What are the differences between Qlikview and Kaizen? When does it make sense to deploy one or the other? Our answer is based on feedback from users who have evaluated or are clients of…

Diferencias entre Qlikview y Kaizen for Pharma

Una de las preguntas habituales que recibimos via Web y en reuniones con la industria farmacéutica son: ¿Qué diferencias hay entre Qlikview y Kaizen? ¿Cuándo tiene sentido implantar uno u otro? Para ello, nos vamos a basar en el feedback recibido de nuestros usuarios que han evaluado o son clientes…

New Kaizen Insight release for iPad

At Kaizen we continuously work on improving our application to give the best performance and enhanced ease of use. As the software engineer responsible for Kaizen Insight app and its operation, I would like to explain the improvements made for this latest version just released in the App Store. New…

Nueva versión de Kaizen Insight en iPad

En Kaizen estamos continuamente trabajando en mejorar nuestra aplicación para dar el mejor rendimiento y la mayor facilidad de uso. Como ingeniero de software responsable de la app de Kaizen Insight y su puesta en marcha me gustaría explicaros de primera mano qué mejoras hay en esta última versión que…

Kaizen at eyeforpharma 2014

Many thanks to everyone who attended our booth at the Barcelona fair. It was a pleasure to talk to all of you, and again we are very grateful to have received such positive feedback about Kaizen For Pharma, and for your time both during and after the show. I would…