CUSTOMER STORYOne view for analysts and the field force
The challenge
Information was available, but fragmented across different tools and approaches.
The experience
BMS described bringing analysis and field-force needs together in a single tool.
CUSTOMER STORIES
Built for the work
your teams do.
Discover how pharmaceutical teams have used Kaizen to connect their data, plan territories and bring analytics into everyday decisions.
EXPERIENCE, IN THEIR WORDS
A closer look at the work.
From our customer story archive. Roles and outcomes reflect the original publication.
CUSTOMER STORYCUSTOMER STORYTerritory changes, made clearer
The challenge
Zambon needed to move its sales force lines from bricks to sanibricks.
The experience
Managers could visualize changes in real time. Training was delivered in 20-minute video sessions.
CUSTOMER STORYAnalytics as part of the daily routine
The challenge
Rigid reports made it difficult for teams to explore sales data at hospital level.
The experience
Pfizer reported daily analysis before calls and regular territory reviews by its sales team.
“Kaizen allows us to use just one tool with all the information, covering the needs of the analytic departments and sales force.”
“With Kaizen for Pharma we achieved homogeneous distribution of the territories in a geographically coherent way, with no allocation errors quickly and efficiently.”
“The feedback from the field force has been extraordinary, the Kaizen solution has been of maximum value to our sales team and everyone is regularly entering the platform through iPad to analyse their data.”
YOUR NEXT STEP
See CRM activity
alongside sales.
Explore connected analytics and the team that manages your data.