Customer success – Pfizer

The feedback from the field force has been extraordinary, the Kaizen solution has been of maximum value to our sales team and everyone is regularly entering the platform through iPad to analyse their data.

Santiago Pellín  Pfizer Commercial Lead Cardiovascular 

What was the problem that Pfizer wanted to fix?

We had a problem with our sales analysis, our organisation barely made any sales analysis due to rigidity and lack of information in the reports that we obtained.

The data was also consolidated to territories or bricks and did not let us identify data on a hospital level. It was a bad tool, not fast enough, it lacked flexibility and could be customised to a very low degree.

How was the implementation and what has been the response from the sales team?

The implementation was fast as well as the proceedings by the Kaizen production team.

The feedback from the field force has been extraordinary, the Kaizen solution has been of maximum value to our sales team and everyone is regularly entering the platform through their iPads to analyze data.

What were the tangible benefits after implementation?

• Maximum involvement by the field force with the tool
  
• An exponential increase in the use of sales analytics
  
• Data analysis by the sales team prior to calls on a day-to-day basis
  
• Quarterly analysis of territories
  
• Improvements in our performance
  

Is there anything that the platform is missing?

We miss a solution that could help us to identify and improve our activity on a primary healthcare centre level. However, a solution like that is under development by the Kaizen team.

How would you evaluate the service offered by Kaizen support team?

Nearby, very fast and especially incredibly professional. A 10 out of 10!

Santiago Pellín 

Pfizer Commercial Lead Cardiovascular